Green Giant Presents New Fall Releases

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Green Giant, the brand known for its vegetables-for-families approach, announced its Fall 2023 frozen innovations, which includes the expansion of its popular Green Giant Restaurant Style sides and Green Giant Riced Veggies lines, along with a new veggie-based release: Green Giant Dino Veggie Tots.

In total, nine new products will be available in the freezer aisle at select grocers nationwide this month.

Green Giant Dino Veggie Tots are a dino-shaped way to eat veggies. Like all Green Giant innovations, vegetables are the first ingredient, with three delicious varieties offered: Sweet Potato & Cauliflower, Broccoli & Cheese, and Cauliflower. Each 10 oz. bag includes three fun shapes – Caulisaurus Rex, Broccliosaurus and Foot Fossil. The dino-shaped tots are perfect for air fryers and can be enjoyed from freezer to table in less than 10 minutes, according to the company.

“The latest Green Giant introductions reinforce our commitment to innovation in this category,” said Steven DeFrino, marketing director, Frozen & Vegetables, B&G Foods. “There is something for everyone – every age and every palate. We can’t wait to help Americans put more veggies on their plates, in completely new ways, this fall.”

In addition to Green Giant Dino Veggie Tots, veggie lovers and kids alike will love Green Giant Riced Veggies Rainbow Cauliflower. Green Giant Riced Veggies Rainbow Cauliflower is frozen rainbow riced cauliflower (made with riced purple, orange, green and white cauliflower) and is the latest addition to the brand’s popular Riced Veggies line. It is available in two colorful varieties that microwave conveniently in the bag in minutes: Riced Rainbow Cauliflower and Riced Veggie Blends Creamy Alfredo made with Rainbow Cauliflower.

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