Grilled & Party Products Record Strong Growth

The barbecue products category and more generally the festive products category are on a roll! These product segments have recorded a strong momentum this year, with more and more specific and clear benefits to the consumer.

By Xavier Pilloy – XTC World Innovation

First, we must highlight the importance of sharing these products which are to be prepared and enjoyed with others. Given the redistribution of the European consumers’ purchasing power following the 2008 economic crisis and the difficult recovery, consumers consider food as a preferred means of pleasure without spending excessively. Faced with the purchasing power going down, this is valued. So sharing is a going-up value, a way to value your friends. Food and frozen products manufacturers have well understood this, hence the revival of innovations targeting the moments of shared consumption: aperitif, family meals (there is even talk about the return of the family food) barbecue and more generally the festive moments.

The Power of Convenience

What benefits do these innovations bring to meet this expectation of sharing? The most obvious benefit is that of convenience: efficiency in preparation, use, implementation and service. The consumer has not been born a chef and expects innovative solutions from the manufacturers to help solve the most complex tasks in the culinary preparation of a dinner party or barbecue.

For the barbecue, packaging plays a major role in providing this convenience. Proposing special barbecui...

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