Fit for the future – what does this mean for the out-of-home market? Are there companies in this market, which are able to play along in the Champion League of innovative players? The cross-sector study by a business consulting firm is informative. Examples show that the out-of-home market and high tech are closely related to each other.
By Dieter Mailander.
Fit for the future – this phrase sounds like a catch phrase that one hears often in interviews or talk shows. However, their participants get to the bottom of the meaning of future viability in specific contexts too seldom. But this is perhaps also because there aren’t any simple answers to this question. Relating to companies, there are, for instance, completely different features, which make them viable long-term. Of course, these are relevant for the professional kitchen too. The obligatory features are:
- Efficient and motivated employees
- Products and processes that offer a hitherto unknown added value
- Streamlined processes, especially in the production, which makes a high degree of flexibility possible
- Fast and well-founded decisions, which reduce waiting times
- The development and /or use of innovative technologies and processes in all areas in order tobecome established as market leading or a hidden champion, as well as
- Setting up and further developing highly viable relationships to customers.
Whoever looks far ahead has long since recognized that all of these features are very significant. But for outsiders, it is not easy to assess the future viability of companies. They can often only be based on the so-called “hard facts” such as patents.
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