This 39th edition of HostMilano2015, the world’s leading exhibition for Equipment, Coffee and Food ended with over 2000 exhibitors, of which 37% from foreign countries, an increase of 26% compared to the previous edition.
“With its strong internationalisation strategy – says Corrado Peraboni, CEO of Fiera Milano Spa – Fiera Milano is facilitating and supporting the recovery in industries where Italy represents excellence in the world. Moreover, it acts like a catalyst for foreign companies, which are more and more represented in our exhibitions. HostMilano covers areas where the Made in Italy is a global reference, thus attracting companies from all over the world. It is the jewel in the crown of this strategy and this record-breaking edition encourages us to continue along this path. Not just as a business facilitator, but also as a meeting point for dialogue and discussion among professionals as well as trendsetter in innovation and style, and an observatory on markets and tomorrow’s trends.”
Some of the best represented countries with high growth rates this year were Germany (+24%), France (+29%), with a great comeback for Spain (+27%), while the increase in companies from the U.S. was even more significant (+26%), thanks to the acknowledgment of HostMilano by the US Commercial Service. High growth rates also for Switzerland (+37.5%), the Netherlands (+25%), the United Kingdom (+25%), with peaks of as much as +62.5% for Austria and +71.5% for Portugal.
Among the highlights of HostMilano2015 were ultra-sophisticated machines, innovative formats, cutting-edge design and lifestyle events, along with an unparalleled food and coffee experience, for several industries, segmented into three macro-areas: Food Service Equipment and Bread/Pasta/Pizza, Coffee-Tea/Bar–Coffee machines/Vending, and Gelato-Pastry/Furniture and Tableware.
The trade show featured over 400 event dates scheduled, including workshops, seminars, tastings, show-cooking events, exhibitions and competitions, which made it a must-visit worldwide innovation hub in terms of technology and lifestyle.
More information about the event will be featured in the November-December issue of Frozen Food Europe magazine.