Households who include more frozen foods in their weekly meal planning could save around £250 per year, according to research conducted by Dr Wayne Martindale of Sheffield Business School at Sheffield Hallam University and cited by The British Frozen Food Federation (BFFF).
The research shows that the frozen food generates 47 per cent less food waste compared to ambient and chilled food consumed in the home and greenhouse gas emissions could also be reduced by 2.4m tonnes a year if households incorporated frozen foods into smarter meal planning.
According to the BFFF website, Dr Martindale said: “These results tell us a great deal about people’s lifestyle choices and demonstrate clearly that families can save money and waste by simply incorporating frozen food into their meal planning. People are simply less likely to waste frozen foods because it’s easier to control portion size and food obviously lasts longer in the freezer. With today’s world being busier and more demanding than ever, frozen foods offer an increasingly desirable, practical and nutritious food choice for busy families.”
For more information, please visit www.bfff.co.uk