iba Includes Frozen Products in SnackTrendS Exhibition

The special “SnackTrendS” exhibition, part of this year’s iba – the largest trade fair for bakery and confectionery, taking place in Munich from 12 to 17 September, will present new technologies, recipes, snack design concepts, highlighting trends in snacking, including frozen varieties.

“Snack food is becoming more and more popular,” according to Dieter Dohr, CEO and president of the trade fair organization GHM Gesellschaft für Handwerksmessen mbH. As a result, there will be a wide range of products to be seen in all of the exhibition halls at iba. The special exhibition provides not only an initial introduction but also a summary of all the important suppliers in this field present at the trade fair in the iba SnackGuide.

According to the organizers, the “SnackTrendS” exhibition covers over 200sqm and is dedicated to a market with enormous potential, not only for bakers and confectioners but also for caterers, food courts, system catering, restaurants and the food retailing industry. Moreover, the especially dedicated area will feature live shows and demonstrations from snack specialists, workshops and a lounge space for personal consultations.

Organized every three years, in 2015 iba expects over 1200 exhibitors in 12 halls, at the Fairground Messe Munchen.

“Anyone who wants their business to be successful has to visit iba,” says Peter Becker, president of the International Union of Bakers and Confectioners (UIBC), as well as the German Bakers’ Confederation.

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