UK’s Iceland supermarkets saw an important growth in sales this summer. In fact, supermarket sales have grown at their fastest rate this year, thanks to football fever and the prolonged hot weather, says Kantar Worldpanel.
Supermarket sales have grown at their fastest rate this year – up 3.6% – according to the latest grocery market share figures from Kantar Worldpanel, published today for the 12 weeks to 15 July 2018. Over the past month, football-frenzied customers visited supermarkets an extra 13 million times as they hurried to stock up on World Cup-viewing essentials.
The warm weather has not only impacted what customers buy, but where they choose to buy their groceries from. Over the past 12 weeks, sales at Iceland rose by 4.5% as the retailer continued to grow outside its core frozen lines, with the supermarket securing 2.1% market share.
Boosted by its title as the official supermarket of the England football team, Lidl saw sales increase by 9.7%. The discounter increased its market share by 0.3 percentage points to 5.4% compared to this time last year. Meanwhile, Aldi returned to double-digit growth – with sales up by 10.9% – to reach a market-share high for the retailer of 7.5%. Aldi and Lidl are now on the verge of hitting a combined market share of 13% for the first time, though the speculation over new entrants to the discount market could mean new pressures on the two retailers.