The acquisition of California-based Alpha Foods (Alpha) by LIVEKINDLY Collective was disclosed. Since its foundation in 2020, LIVEKINDLY Collective has acquired six food brands; this acquisition marks the first in the US. A number of major retailers, including Costco, Kroger, Whole Foods, Safeway, H-E-B, Albertson’s, Sprouts, and others nationwide and locally, carry a wide range of Alpha goods in their frozen food sections.
“LIVEKINDLY Collective is the plant-based food industry’s leading consolidator. We have a portfolio of strong plant-based food brands—including Fry’s, Oumph!, LikeMeat, No Meat, and Dutch Weed Burger—our focus is on building companies that share our vision and business ethos and have the potential to become global successes. We grow brands responsibly,” states LKC CEO David Knopf. “In the US, Alpha is one of the fastest growing brands in the plant-based frozen food category. The strategic acquisition of Alpha’s assets will allow us to significantly increase our US presence and bring innovative, delicious products to consumers in the US under the Alpha brand. We are confident in the long-term prospect for this dynamic market.”
“Joining LKC will enable Alpha to grow sustainably while propelling innovation in a category that is often accused of creating a plethora of plant-based versions of ubiquitous products like patties and nuggets,” said Alpha co-founder and chief innovation officer, Loren Wallis.
With Alpha joining the group, LKC expands its distribution in the United States and enters the ready-to-eat breakfast and burrito snacking categories. Strengthening LKC’s presence in the U.S. will greatly improve its market position and enable it to become the first large global plant-based organization to continue consolidating within the category. LKC currently has more than 200,000 distribution points across 40+ countries.
With a presence at 11,000 shop doors across the US, Alpha products are widely accessible. The military, colleges, and universities, as well as other foodservice networks, also distribute them.
Find out more at: https://www.alphafoods.com