FMI: Nearly Half of Shoppers Put Effort into Selecting Plant-based

FMI—The Food Industry Association, releases the inaugural Plant Based Cover Power of Plant-based Foods and Beverages 2022 report which is the first-ever comprehensive review of the plant-based topic broadly, addressing naturally plant-based foods such as fruits, vegetables, beans and whole grains and alternatives to traditional animal-derived items. FMI’s analysis finds nearly half (42%) of shoppers put either a lot or some effort into selecting plant-based foods or beverages.

“More than 40% of shoppers at least occasionally eat a meat, dairy or seafood alternative, but dairy alternative sales are more than twice those of meat alternatives,” shared Steve Markenson, director of research and insights for FMI. “The plant-based foods most likely to be regularly consumed by shoppers are naturally plant-based — fruits and vegetables (75%) and beans, nuts, or grains (47%).”

Shopper feedback indicates confusion about plant-based foods and beverages and a lack of knowledge about key attributes of these options. The majority of shoppers surveyed responded that the word “healthy” came to mind when thinking of plant-based foods and beverages. Others associated plant-based foods with words such as “vegan,” “vegetarian,” “organic” or “natural.”

The research found that curiosity is a major characteristic for shopper experimentation. Millennials are more likely than Gen X and Boomers to put effort into selecting plant-based foods, and nearly half of shoppers buying plant-based foods and beverages live in households making over USD100,000 and have children. Shoppers interested in these foods and beverages tend to have bigger basket sizes, but also shop online.

Privacy Preference Center

Strictly Necessary

These cookies are essential for websites built on Wordpress to perform their basic functions. These include those required to allow registered users to authenticate and perform account related functions.

wordpress_test_cookie, wordpress_{hash}, wordpress_logged_in_{hash}, wp-settings-{user_id}, wp_sharing_{id},gdpr[allowed_cookies],gdpr[consent_types]
_unam, _ga, _gid
OAID

Close your account?

Your account will be closed and all data will be permanently deleted and cannot be recovered. Are you sure?