LIVEKINDLY Collective announced the acquisition of No Meat, Iceland Foods’ vegan meat alternative company.
“This acquisition is very complementary to our current portfolio further strengthening our position in the frozen sector of the fast-growing plant-based meat category”, Domenico Speciale, general manager for LIVEKINDLY Collective in the UK said. “No Meat has been such an incredible success with its award winning, great value and great tasting products. This acquisition is a big step in delivering our mission of making plant-based food the new norm. Iceland Foods has done an amazing job in building the No Meat brand over the last few years. The team has been brilliant in their approach by continually developing new products and rotating the range to bring excitement to the category. We are proud to welcome No Meat into the LIVEKINDLY Collective and to support its future growth.”
Under the leadership of global food industry executives, LIVEKINDLY Collective is working to make plant-based food the new norm by building a robust ecosystem of founder-led plant-based brands that include the Fry Family Food Co., LikeMeat, Oumph!, lifestyle digital media platform, LIVEKINDLY and now No Meat.
“We are absolutely delighted to be partnering with LIVEKINDLY Collective both to bring the No Meat brand to new consumers globally and to significantly expand Iceland Foods’ plant-based product offering in the UK,” Andrew Staniland, Trading director – Frozen at Iceland Foods added.