Marfrig – Brazil’s second-largest food processing company which also supplies frozen gourmet line of beef and lamb cuts – has entered an agreement with U.S.-based Archer Daniels Midland Company (ADM) for the production of vegetable protein-based burgers in Brazil.
Under the deal signed by Marfrig and ADM, the companies will work together to develop plant-based products, with ADM responsible for supplying the primary raw material used in the process, while Marfrig will produce, distribute and sell the products in the foodservice and retail channels.
“Together, Marfrig and ADM will produce 100% vegetable protein-based burgers with the same taste and texture of beef. We want to give consumers the power of choice. They are the ones who decide. The plant-based burgers will complement Marfrig’s product portfolio and be distributed through all our market channels,” said Eduardo Miron, CEO of Marfrig Global Foods.
The production of plant-based burgers in Brazil will be launched at Marfrig’s unit in Várzea Grande, Mato Grosso. Part of the plant-based raw materials will be shipped directly from ADM’s plant in Campo Grande to Marfrig’s plant.
The first plant-based burgers to be produced under the partnership between Marfrig and ADM will reach the Brazilian market by the end of this year, with exports following later. In this first phase of the launch, the products will be supplied to foodservice clients. Later, the plant-based burgers will be sold in retail channels. Marfrig will launch a specific brand for its plant-based products.