Mega Image has recently opened a brand new store concept in Bucharest, Romania, selling exclusive frozen food products. Named AB Cool Food, the store offers ready meals, potatoes, fruits and vegetables, bio products, cakes and ice-cream. “AB Cool Food is dedicated exclusively to frozen products and by opening this store we want to offer practical solutions to our clients, which will help them manage their spare time more efficiently, by spending less time in the kitchen, but maintaining a healthy and diverse diet. Frozen food is easy to prepare, convenient and can offer new, exciting and exotic products, taking into account that freezing food is a completely natural practice that has been around for thousands of years”, said Catalina Aldea, commercial director at Mega Image. In Romania, Mega Image operates 250 stores, of which 150 are branded as Mega Image and 99 under the Shop&Go logo.