“We love fingerfood.” The message is direct, and at Frostkrone Food Group it is more than a marketing slogan.
When samples are handed out at the company’s tasting bar during Anuga, the world’s largest food and beverage trade fair, it becomes clear that the pitch is as much about new eating occasions as it is about product launches. From October 4 to 8, the Rietberg-based company will showcase a series of innovations at its stand in Hall 4.2, blending immersive product discovery with commercial dialogue.
The booth takes visitors on a carefully designed journey. Generous tasting zones lead to two large video walls that frame product stories, before giving way to the “Chilled Corner,” a refrigerated merchandising area spotlighting the company’s growing focus on chilled offerings. The design is meant to replicate the way listings play out at retail: visual presence, instant taste proof and merchandising concepts that can be quickly adapted by buyers.
“For us, innovation means creating products that meet modern consumption moments and enable profitable listings,” said Chief Executive Frédéric Dervieux. “At Anuga we’ll show products that deliver exceptional taste and clear retail potential – solutions that make it straightforward for retailers and foodservice operators to unlock growth.”
The showcase will feature both Frostkrone’s established snack and finger-food range and a series of new entries. Among the highlights is the Pizza Snack Box, built for sharing and pairing oven-fresh pizza with a finger-food variant and two dips. The company is also expanding its chilled portfolio, introducing seven new items including Chilled BBQ Mozzarella Balls, with molten cheese and a smoky note, and Chilled Beer-Battered Gouda Rings, featuring creamy gouda wrapped in crisp beer batter.
Protein-rich snacks are another focus. New High Protein Cheese Sticks combine protein cheese with mozzarella and a creamy soft-cheese center, wrapped in a baked coating accented with poppy seeds, garlic and paprika. Positioned as both snack and energy boost, the format taps into demand for functional indulgence.
Frostkrone is also strengthening its brand partnerships. From October, it will roll out Old Amsterdam Cheese Bites into retail. Visitors to Anuga will be the first to sample the product, which brings the Dutch cheese brand into bite-sized snacking.
The company is simultaneously broadening its reach in foodservice. Under the Frostkrone Foodservice brand, it offers a wide selection of solutions tailored for catering and quick-service operators. “Our portfolio is designed to meet the exact requirements of today’s out-of-home market,” said Emiel Lommen, Global Commercial Director. “Flexibility, convenience and quality are at the heart of what we deliver.” The unit emphasizes practical considerations such as flexible order volumes, short delivery times and direct support, supported by a dedicated website.
“Visit our stand at Anuga to sample the range and see how taste, convenience and clear commercial potential come together,” Dervieux added. Frostkrone’s presence is designed not just as a showcase, but as a platform for retailers and foodservice operators to translate discovery into listings and growth.
Find out more at: https://frostkrone-foodgroup.com/