Milk Bar, the dessert company founded by award-winning chef Christina Tosi in New York City’s East Village in 2008, launched a new line of ice cream pints available at all Whole Foods locations nationwide. The launch marks the first time Milk Bar will offer ice cream outside of their bakeries, which have long been known for experimenting with with other frozen treats.
The brand entered groceries in April 2020, launching with soft-baked Cookies followed by Truffle Crumb Cakes which developed a quick cult following. Milk Bar has since expanded their grocery presence to thousands of retail locations nationwide, and now launch ice cream as their third grocery category offering.
Milk Bar’s ice cream line will debut with 4 flavors: Birthday Cake, Cereal Milk, Cornflake Chocolate Chip Marshmallow, and Milk Bar Pie. Tosi and her team took inspiration from the recipes of their signature heritage offerings and reimagined them into a new ice cream form.
“I have dreamed about bringing Milk Bar to the freezer section (the holy grail of the supermarket in my opinion) for nearly a decade. I knew coming in now, we’d need to do more than bend pieces of our finished treats into an ice cream pint. So we toiled and tinkered, taking our favorite flavor profiles and imagining them through ice cream bases, swirls, gobs, fudges, frostings, crumbs and crunches to create our proudest on-shelf creation yet,” Christina Tosi, chef and founder of Milk Bar said. “Our ice creams are meant for the unapologetically indulgent moments and mean serious business, no two are alike.”