Mintel, the world’s leading market intelligence agency, has announced a strategic joint venture for China, with Early Data, e-commerce solutions and market intelligence provider.
Online retail has gone from an industry disruptor to an everyday, preferred channel for many consumers. In today’s ‘new’ retail world, brands are challenged to meet the needs of a new breed of consumer. By combining e-commerce category performance, social listening and price tracking analytics from Early Data with Mintel’s existing portfolio of Mintel Global New Products Database (GNPD), Mintel Trends and Mintel Reports, brands and companies will have access to game-changing research and insights into China’s online retail market—the biggest in the world.
John Hore, managing director APAC at Mintel, said: “The new joint venture between Mintel and Early Data is changing the rules of the research market. We are combining a host of trusted proprietary data sets and a wealth of expertise in e-commerce data, predictive analytics, consumer research, product innovation and market sizing. Never before has this combination of data and unparalleled expertise been available to businesses operating or looking to do business in China.”
Brands will be able to access category and brand share for both e-commerce volume and value with detailed item level sales performance, helping them continually monitor and strategies their growth within the evolving landscape.
Brian Negley, executive vice president of Early Data, commented: “We are proud to partner with Mintel to deliver what we believe is the best market intelligence solution available. By integrating Early Data with Mintel, digital e-commerce, product and marketing teams alike will have a complete picture of their category, a clear understanding of the consumer behaviors driving it, and the expert recommendations of where their company should be headed next.”
