Almost two-thirds (63%) of UK consumers snack once a day or more; in the US, 94% of consumers snack once a day more, and 15% snack four times a day or more. Consumers in other markets are equally enthusiastic, according to Mintel. In Brazil, for example, snacking between meals (48% of snackers) is as common as snacking while working or studying, and 28% of consumers even prefer to eat snacks instead of meals.
“Frozen brands should use their expertise to elevate the overall image of the category by innovating with ingredients, flavors, formats and packaging design, while exploring untapped niches in the frozen sector. Apart from health and ethical aspirations, Millennials want to explore, discover and enjoy new food experiences. Adding desirability and excitement is crucial to attract young consumers to the frozen food aisle,” says Katya Witham, Senior Food & Drink analyst at Mintel.
Frozen food plays a strong role in the shopping preferences of European consumers, spurred by the strong value for money and convenience proposition. Also, in terms of quality, frozen food compares favorably to fresh products, with a significant proportion of European consumers perceiving frozen foods as being as nutritious as fresh.
