MorningStar Farms – a division of the Kellogg Company focusing on vegetarian food – has unveiled a new plant-based meat brand called Incogmeato, which brings three new products: frozen, fully prepared plant-based Chik’n tenders and nuggets, and ready-to-cook plant-based burger to be sold in refrigerated meat cases.
“As more consumers are choosing a ‘flexitarian’ lifestyle and actively reducing meat, we’re thrilled to be extending the MorningStar Farms portfolio with a delicious and satisfying meal-like experience,” said Sara Young, general manager of MorningStar Farms, Plant-based Proteins.
The new items will be available in grocery stores and foodservice beginning in early 2020. According to the producing company, the 4-ounce plant-based burger patties are made with non-GMO soy, as are the Chik’n tenders and nuggets.
The new products join MorningStars’ extensive plant-based portfolio which includes options such as Bacon Strips, Sausage Patties, Chorizo Crumbles, Veggie Dogs and Buffalo Wings.