Most Brits Like Mix-ins in Their Ice Cream, Survey Finds

Ice Cream

A new survey commissioned by Pecan Deluxe has revealed that most UK ice cream consumers prefer “bits” in their frozen desserts.

77% of respondents said they prefer some kind of mix-ins when selecting their ice cream products.  According to the information, 20.3% of the study participants said they would go for chocolate pieces, while 16.1% enjoy having cookie dough in their ice cream. 15.7% chose pralines.

The survey revealed very telling contrasts in preference. For example, cookie dough is a big favorite in the 18-24-year-old category with 35% selecting this inclusion. Brownies took the second spot with 25%. The study also found that female respondents tend to prefer cookie dough and pralines as mix-ins with 18% selecting the two options. In contrast only 13% and 12% male participants said they would go for cookie dough and pralines in their frozen desserts.

“This survey has really been a fascinating project and our NPD teams are having a field day with the results, as we have respondents the opportunity to give us feedback on what they would most like to see in their ice creams. It is also extremely gratifying to find out the significant investment that we have recently made in increasing production capacity of both chocolate shape and cookie dough lines is perfectly aligned with consumer demand for those products – in ice creams especially. Our most popular inclusions – cookie dough, chocolate shapes, brownies, and pralines all performed pretty consistently across different population centers within the UK,” said Graham Kingston, Pecan Deluxe EMEA, and APAC Managing Director.

Pecan Deluxe is one of the key players in the ice cream sector and largest supplier of cookie dough to the dessert industry in Europe. According to recent data from Mintel, the UK ice cream market was worth around GBP1.4bn in 2018, up with 26% since 2013.

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