Nestlé Professional and Dawn Foods have signed a long-term contract for co-branding cooperation in the EMENA Region (Europe, Middle East & North Africa), partnering in product innovation for a range of sweet bakery products, starting with muffins and cookies, the companies announced. The co-branded products will be available for bakery channels, quick service restaurants and other locations across Europe, Middle East & North Africa regions.
Dawn Foods will create unique recipes and a range of high-quality bakery products, made with ingredients from Nestlé. The first product launched will be a muffin with the KitKat ingredients taste, filled with milk chocolate and covered with KitKat topping. To make them instantly recognizable to consumers, the muffins are wrapped in branded “Made with KitKat” cups and will be supported with in-store promotional materials.
“We are delighted about this partnership with Dawn Foods, which will allow us to bring to our consumers new innovative experiences with our confectionery brands. We selected Dawn Foods as our EMENA partner because of the high quality of their bakery products, their capability to convey our brands experiences to the consumers, and their leading position in the sweet bakery industry,” Vincent de Clippele, Head of Nestlé Professional EMENA said.