By the end of 2015, Nestlé USA will remove all artificial flavors from over 250 frozen snack and pizza products, grouped under six brands in the U.S: DIGIORNO®, TOMBSTONE®, CALIFORNIA PIZZA KITCHEN®, JACK’S®, HOT POCKETS® and LEAN POCKETS®.
The company will also reduce sodium levels in the above mentioned brands, by 10 percent, compared to 2013 levels and incorporate guidance tools on packaging, to help consumers choose the appropriate portion sizes.
“We know people want to feel good about the foods they eat, and they’re seeking foods made with fewer artificial ingredients and less sodium,” said John Carmichael, president of the Nestlé Pizza & Snacking Division, Nestlé USA. “As one of the nation’s largest food companies, Nestlé is listening to consumers and delivering on their desire for convenient, great-tasting foods that have an improved nutritional profile.”
According to a company press release, these changes build on Nestlé’s ongoing efforts to improve the nutritional and ingredient profile of its products while maintaining the great taste consumers expect.
“Portion guidance is our way of making it easier for consumers to make informed choices that are right for them and their family,” said Cassie Hoover, RDN, nutrition, health and wellness manager, Nestlé Pizza & Snacking Division, Nestlé USA. “We’ll continue to look for ways to help people enjoy our pizza and snack options as part of a well-balanced, great-tasting and nutritious diet.”