The New Product Showcase has been the central platform for the industry’s new products since 2009 and has established itself as an appealing attraction for all decision-makers at ISM, the largest trade fair for sweets and snacks in the world. Although it usually presents the new products to visitors in a high-caliber special exhibition during the trade fair, this year ISM opted for a digital edition of the New Product Showcase due to the cancellation of the trade fair.
As was the case in the past years, the top innovations were selected by an independent jury of experts from the industry, trade, and field of science. The top 3 innovations of ISM in 2021 are Confiserie Burg Lauenstein GmbH with the Lauensteiner tea leaf tin from Germany; Selected GmbH with the Paddie’s Cheesetastic from Austria; and Francois Doucet with KARA Fruity from France.
“For ISM, the New Product Showcase is an important medium for making the high number of innovations transparent to the trade audience. With no physical trade fair taking place, it was important to us to support the industry with the business platform ISM as a stage for presenting their new products. We are delighted that with 70 exhibitors from 20 nations and in a total of 110 products, the digital response was very high. This underlines the innovative power of the industry and how much it needs ISM as an industry platform for sweets and snacks,” Oliver Frese, chief operating officer of Koelnmesse explained.