Pasta, long a cornerstone of Italian cuisine, has emerged as a global dietary favorite, with production soaring 85% over the past quarter century.
According to recent data from the International Pasta Organisation (IPO), worldwide production has jumped from 9.1 to nearly 17 million tons. Italy maintains its historic dominance in the market, producing 3.9 million tons annually, followed by the United States, Turkey, and Egypt.
The Mediterranean nation also leads in consumption, with Italians consuming 23.3 kilograms per capita annually. Tunisia has emerged as a surprising second, with consumption reaching 17 kilograms per capita, while Venezuela, Greece, and Peru round out the top five consuming nations.
The pasta industry’s footprint has expanded significantly, with 40 countries now producing over 20,000 tons annually. More notably, the number of countries consuming at least one kilogram per capita has grown from 30 to 52, reflecting pasta’s increasing acceptance worldwide. In established markets such as Germany, the United States, and France, annual consumption ranges from 8 to 9 kilograms per capita, with Iran joining these nations at similar consumption levels.
More options for consumers
According to Marketsandmarkets, the frozen pasta and noodles industry has thrived despite being saddled with a misconception-riddled reputation as processed junk food. In the US, where everyone is in the urge to move on, people accept frozen meals as viable meal replacements.
This article delves into the current trends shaping the global frozen pasta and noodles market landscape. It examines the global consumption patterns that are driving its growth and expansion. The international trade of frozen paste and noodles has gained prominence because of their sizeable demand, especially in European Countries. This is attributed to the continuing popularity of Italian cuisine in substantial economies, such as France, Germany, and the UK.
According to the American Frozen Food Institute (AFFI) survey, frozen food constitutes about 38-40% of grocery shopping. The study also identifies shoppers’ need for better-for-you products. Most shoppers believe that frozen food offers various better-for-you product options. In today’s world, consumers seek quick and easy meal solutions without compromising on taste or quality.
Frozen pasta and noodles offer a perfect blend of convenience and flavor, which is conducive to busy lifestyles. From microwaveable single-serve portions to family-sized packs, manufacturers are innovating to meet diverse consumer needs. Manufacturers and brands such as Kraft- Heinz, Ajinomoto Co., pInc, etc., often strike a balance between innovation, taste, quality, nutritional value, and price to meet consumer expectations and stay competitive in the market. With a significant rise in grocery prices, we can see a shift toward frozen food trends.
Consumers are turning to frozen food as a cost-saving measure. Its demand is outperforming fresh food in supermarkets due to its affordability and long shelf life. This trend has reflected the ongoing concern about the rising cost of living and the need for brands to make more budget-friendly choices, Marketsandmarkets analysts explain.
To read the entire article, please access your complimentary e-copy of Frozen Food Europe January-February, 2025 issue here.