PLMA’s 2019 “World of Private Label” will be held between 21-22 May at RAI Exhibition Center in Amsterdam, and 15,000 trade professionals from 120 countries are expected to attend.
This year’s theme is “Listen to the Buzz”. This motto highlights the thousands of conversations that will be taking place on the trade show floor between retailers and exhibitors. One day prior to the opening of the event, PLMA will hold a seminar program at the Forum Zaal at the RAI. There will be presentations by industry experts as well as the announcement of the winners of the 2019 International Salute to Excellence Awards.
Featured on the trade show floor will be 61 national and regional pavilions. This year, PLMA will welcome new pavilions from Israel, Dubai, Egypt, Latvia, and South Africa. The organizers say that event features the widest assortment of products ever displayed on the exhibition floor. There will be nearly 1,800 exhibitors of food and beverages including 600 exhibitors of organic products, 250 exhibitors of vegan and vegetarian items, nearly 200 exhibitors of lactose-free products, and 150 exhibitors of sugar-free items.
A special trade show attraction is PLMA’s Idea Supermarket. It displays private label ranges of around 60 retailers in Europe, United States, Latin America, Africa, and Asia. Also, in this space, there is a special display of winning products of PLMA’s International Salute to Excellence Awards. The Awards give recognition to outstanding food and non-food private label products that have been introduced by supermarkets, hypermarkets, discounters, and specialty stores in the past year. Nearby, PLMA’s New Product Expo will be displaying more than 600 products presented for the first time on the trade show floor.