PLMA Launches Online Executive Education Program

PLMA recently announced its first online Executive Education Program, that will be presented by experts in the private label industry the mornings of October 27 and 28.

The association’s unique curriculum is available for all levels of executives in the private label business and has been developed to fully understand the private label industry. Classes include lectures and interactive sessions. The interactive presentations are designed to fit the practical needs of sales, marketing, operations and management. The online program will focus on current topics and upcoming trends including Private label Strategy, Product Development, Scenario Planning and Retailer/Manufacturer Relationship, E-commerce and Generational Marketing.

“In times like these where in-person events are not possible, the Online Executive Education Program offers the unique opportunity for networking and knowledge sharing with your worldwide peer group within the private label industry,” said Peggy Davies, president of PLMA.

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