All over the world, private label is growing more and more popular. The growth of private label reflects in this year’s “World of Private Label” Trade Show. It is the number one trade show in the world that is entirely dedicated to private label industry with more than 3800 exhibit stands and with retail and wholesale buyers, executives from supermarkets, hypermarkets, drugstores, discounters, department stores, specialty stores, DIY, cash & carry, hospitality industry and buying groups plus importers and exporters from over 100 countries in attendance. Special features at the show include PLMA’s Idea Supermarket, where visitors can see private label products on display from retailers across Europe, North and South America, and Asia. To see the latest in manufacturers’ new products, there is PLMA’s New Product Expo.