Products for A Global Consumer

Manufacturers of frozen ethnic meals have been able to strike a healthy balance between the traditional origins of the flavors used in their products and the modern culinary tendencies that contribute to their popularity. Even more, individuals have been looking for novel and creative culinary experiences.  A rise in global commerce and a growth in the convenience and cost of traveling to other countries are some of the factors that are contributing to an increase in the popularity of various ethnic cuisine alternatives from all over the world.

In 2020, the size of the global market for ethnic food was USD45.27 billion, and it is anticipated that the market would increase from USD49.27 billion in 2021 to USD98.06 billion in 2028, indicating a CAGR of 10.33% during that time, according to a report by Fortune Business Insights. Amid the COVID-19 epidemic, demand for a variety of different ethnic cuisines increased across the board. This was even though the pandemic had an unprecedentedly catastrophic impact on the entire world. According to the findings of an investigation conducted by Fortune Business Insight, the global market displayed a rise in growth, reaching 4.5 % year-on-year growth in the year 2020. This market’s demand and growth are responsible for the spike in CAGR, and once the epidemic is finished, they will revert to the levels they were at before the outbreak.

A Steady Increase

For the last few years, there has been continual growth in the amount of innovation in the packaged and frozen food market, Fortune Business Insights data shows. The major companies in the industry are concentrating their efforts on diversifying their product offerings around the globe by distributing a wide range of regional foodstuffs to consumers in other countries markets. To address the challenges that manufacturers are facing because of the COVID-19 pandemic, novel, and inventive business strategies are currently being put into action.

During the period under consideration, the marketing and sale of regional ethnic cuisine are anticipated to be impacted positively by the implementation of creative marketing strategies, which are anticipated to result in an expansion of the manufacturers’ global reach and the provision of lucrative opportunities to the manufacturers. The Asia-Pacific region is the most important producer in the international market. Despite this, there will be a delay in the year 2020 for the production and export of ethnic foods in the region because of the pandemic.

China, which is one of the world’s greatest manufacturers of foods from different ethnic groups, ran into problems with the production and export of many types of ethnic cuisine food products. As a result of COVID-19, many of the factories in the Asia Pacific region were forced to close their doors, and as a result, production dropped to very low levels. Even after the markets were reopened, only the production of vital commodities was restarted. As a result, only a small number of foods from the ethnic cuisine foods sector were manufactured, and manufacturing levels were significantly lower than normal for virtually the whole year 2020. It is anticipated that the North American region, which consists of the United States of America, Canada, and Mexico, would have consistent expansion because of the rising demand for Asian food brought about by the movement of customers to this area.

Additionally, according to the report by Fortune Business Insights, the surge in popularity of Asian ethnic group food products and other new ethnic cuisine foods in the North American region has propelled the demand for the import of various regional ethnic group foods. This is since both types of foods are considered to fall under the category of “new ethnic cuisine foods.” Consumers have been interested in this food industry because of the rising popularity of frozen meals and other regional food items originating in smaller nations like Thailand, Vietnam, and the Philippines. It is anticipated that ongoing advances and technical breakthroughs in the process of preserving and freezing foods from ethnic cuisines would fuel the expansion of the market for ethnic cuisine foods in the United States in this region.

To read the entire article, please access your complimentary e-copy of Frozen Food Europe July-August, 2022 issue here.