Protein Pints, a high-protein, low-sugar ice cream brand launched just two years ago, is capturing market share at a pace rarely seen in the category.
With sales velocities outpacing many long-established competitors and a surge of consumer enthusiasm for its guilt-free indulgence, the brand is signaling a broader shift in consumer preferences toward functional, health-conscious foods—even in traditionally indulgent aisles.
The company’s rapid ascent is being driven by an aggressive national retail rollout. This month alone, Protein Pints has launched all five of its varieties in Target stores nationwide, as well as across all Albertsons and Safeway locations. The expansion builds on the brand’s earlier success in select Sprouts Farmers Market stores, which is now translating into full distribution across all Sprouts locations.
These developments follow the brand’s entry into all Kroger-owned stores in March and regional launches in April that included chains such as H-E-B, Fresh Thyme Market, and Woodman’s Markets. In just over a year, Protein Pints has expanded its footprint from a mere 14 stores in Michigan to an anticipated 8,000 stores across the U.S. by the end of this month.
Founded by Paul Reiss and Michael Meadows at the age of 21, Protein Pints has quickly won the attention of retailers and consumers alike with a product that straddles the line between indulgence and wellness. Its pints, available in five flavors—Cookie Dough, Peanut Butter Chip, Chocolate, Mint Chip, and Strawberry—deliver 30 grams of protein each, contain 85% less sugar than conventional ice cream, and are made with natural ingredients.
“The consumer response to Protein Pints has been nothing short of phenomenal,” said Michael Meadows, co-founder and CEO. “Our velocities are exceeding expectations, demonstrating a clear demand for a protein-packed ice cream that doesn’t compromise on taste. Our nationwide expansion into leading retailers in just a few short months validates consumer demand for Protein Pints, positioning our brand as a clear category disruptor in the $14B frozen dessert market.”
Protein Pints’ success underscores a growing trend: consumers are no longer willing to choose between health and pleasure. As shoppers increasingly seek functional foods that fit into active lifestyles, products like Protein Pints are poised to reshape expectations across the frozen aisle. With a strong retail presence, a clean label, and robust consumer demand, Protein Pints is quickly establishing itself not just as a novelty, but as a serious contender in the premium ice cream space.
Find out more at: https://www.proteinpints.com