Ramar Foods launched its own Filipino food e-commerce site that offers premium frozen Filipino food.
Known for brands such as Magnolia, Orientex, Manila Gold, Frescano, and Primo Sorbetero, Ramar Foods invested in market research over the last three years, learning more about Filipino American’s shopping habits across the country that has led to Crave Filipino, according to a statement. Based on a number of focus groups conducted by their marketing team, the majority of Filipino consumers don’t have close proximity to an Asian grocery store where they can find Filipino frozen products. Most households in the Midwest and the East Coast are about an hour commute to a grocery store to get their Filipino food cravings.
“Crave Filipino is the solution to the fact that there are areas in the U.S. where Filipino food isn’t easily accessible,” Isabelle Laski, sales specialist – New Business at Ramar Foods said. “Also, we recognized a few years ago that the CPG business was changing as e-commerce started growing on the grocery business side. We found that as an opportunity to become an e-commerce frozen Filipino food vendor.”
At the moment, the online store has the following products available: Magnolia Ice Cream pints and tubs, Magnolia Uncured Breakfast Meats, Magnolia Breakfast Meats, Magnolia Siomai and Siopao, Magnolia Sisig and BBQ Skewers, Orientex Lumpia, and Manila Gold Calamansi.