The ice cream market in Hungary is forecast to register significant growth during 2015-2020. Unilever Magyarország Kft kept its leading position in the sales of ice cream and frozen desserts in the local market in 2016, according to a report by Ken Research.
“The company had one third value share in value terms as being present in the impulse and take-home categories with its popular brands Carte d’Or, Magnum, Algida, Viennetta and Cornetto amongst others. Family Frost Kft and Tesco-Global Áruházak Zrt ranked second and third with a 12% and an 11% value share respectively in value sales terms,” said the analysts. Both companies benefited from offering good value-for-money ice cream products.
Over the forecast period, sales of the category are expected to be highly influenced by weather conditions as well as by general economic conditions, affecting spending on indulgence products. Manufacturers are predicted to make efforts to try to further reduce the seasonal consumption of ice cream and frozen desserts in other to see a sustainable growth in the long term. This aim is projected to be helped by new product developments.
The ‘Impulse ice cream-Single Serve’ category has higher private label penetration than the ‘Take-Home and Bulk ice cream’ category, while Carte D’Or and Viennetta are the leading players in the Hungarian ice cream market, states the report. The ice cream market in Hungary is forecast to grow at a CAGR of 11.3% in US$ terms during 2015-2020. Despite a vast array of options, the most popular flavors remain vanilla, chocolate and strawberry.