sweetFrog, one of the US top frozen yogurt brands, recently launched a new flavor. Dole Soft Serve Watermelon, which is dairy-free, will be available for a limited time in sweetFrog stores until May 31.
“We wanted to capture the essence of Spring and turn it into a frozen treat,” Brittany Goetz, national marketing manager for Kahala Brands, the parent company of sweetFrog said. “Our guests are always looking for more non-dairy menu options, so we knew it was time to introduce a light and refreshing flavor like Dole Watermelon.”
In 2018, sweetFrog was acquired by MTY Franchising USA, Inc., a member of one of the fastest-growing franchising conglomerates in the world. Between it and its subsidiaries, it has a portfolio of nearly 30 fast-casual and quick-service restaurant brands with approximately 3,000 locations in 35 countries.