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February 9, 2017

In this interview with John Hyman, the new British Frozen Food Federation chief executive, we discuss his views on the category across Europe and the UK. How would you currently describe the frozen food market in Europe? The frozen food market in Europe is currently incredibly strong with key players such as Picard in France […]


Ice Cream & Frozen Fish: Top Performers in UK

September 22, 2016

The latest grocery share figures from Kantar Worldpanel, published for the 12 weeks ending 11 September 2016, show that despite continued deflation of 1.1%, supermarket sales increased by 0.3%. The best-performing frozen food categories, ice-cream and frozen fish, have been recorded as “over-performers”, especially within frozen specialist retailer Iceland, which posted growth of 6.3%, compared […]


Dr. Oetker Frozen Pizza Ad Banned

August 18, 2016

A frozen pizza advertisement by Dr. Oetker was banned in the UK by the Advertising Standards Authority (ASA), following a complaint by rival company 2 Sisters and its brand Goodfella’s Pizza. According to the ASA, the website promoted frozen pizzas with a cover photo which featured an image of a pizza alongside the claim […]


UK/IRELAND: BREXIT Stalls Market Stability

August 4, 2016

The full effects of UK’s vote to leave the EU will not become clear for some time, however the Sterling Pound has lost value against the Euro. By Ann Marie Foley This means that EU products sold into to the UK are more expensive and UK products exported to EU are cheaper. “We are seeing […]


Black is Back: UK Gets First Black Ice Cream

July 28, 2016

Rossi’s Ice Cream in the UK has produced what they call the first black vanilla ice cream in the country this summer, named “jet black vanilla”. The company representatives, quoted by UK media, say their intention was to break with tradition, while also keeping an original vanilla taste, while the color of the product involves […]


UK Ice Cream Maker Ordered to Remove “Healthy” Claims

July 28, 2016

The Advertising Standards Authority (ASA) in the UK has ordered Oppo Brothers Ltd to remove its “health” claims used in their ice cream advertisement, which said that they were using “super-fruit” and “super-foods”, the product was not only indulgent, but also healthy. The ad was brought to the attention of the ASA by another ice […]


Brexit Spells Many Challenges for UK Food Manufacturers, FDF

June 24, 2016

UK food manufacturers face a “very challenging period” in the wake of the country’s decision to leave the EU, trade body the Food and Drink Federation has said this morning. Some 51.8% of UK voters backed a so-called Brexit in the vote. In early trading, sterling fell to a 30-year low against the US dollar. Ian […]


Frozen Pasta – A Staple of the British Diet

June 23, 2016

Whilst Italians consume 26 kilos per head every year, Britain is way down in the tables, eating 2.5 kilos – a tenth of what Italians consume. By Verite Reily Collins  Italians eat twice as much pasta as Venezuelans (second highest in annual consumption), according to the International Pasta Organization of Rome (IPO). However, at the […]

Ready Meals UK Market Fish

Premium Drives Growth for UK Frozen Ready Meals

June 9, 2016

Higher quality ingredients mean that ready meals are better positioned to compete with home-cooked and foodservice dishes, according to analyst Jonathan Thomas. In 2015, the UK ready meals market was worth an estimated GBP3.15bn, having increased by more than 6% compared with the previous year. Growth within recent years has been sustained by the fact […]


Frozen Vegetables: Tapping Into Demand for Health And Convenience

May 19, 2016

Continued emphasis on both health and convenience is necessary to stimulate the frozen vegetables market, reports Jonathan Thomas. Frozen vegetables represent an important component of the European frozen foods industry, since they are a widely eaten meal accompaniment. Although the sector encompasses traditional favorites such as peas, carrots, broccoli and green beans, it also includes […]

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