Taste and Waste, Main Reason That Americans Get Half The Vegetables Needed

IFCG

According to a recent OnePoll survey conducted with 1,000 millennial parents of school-aged children on behalf of Veggies Made Great, the majority of parents know how many cups of vegetables they need each day (63% said they should get two to three cups of vegetables a day), yet in reality they admit to getting half of this – only one to two cups per day. The good news is that 88% are interested in increasing the amount of veggies in their diet.

Among the top barriers to getting more vegetables in their family’s diet was the taste of certain vegetables (49%), followed by forgetting they were in the refrigerator (42%).

While the cost of vegetables was not as significant a factor to adding more vegetables in their diet, spoilage was. In fact, 64% said that one to three of the fresh vegetables they buy weekly go bad before they use them. Buying frozen vegetables would eliminate this issue, however, 67% of those polled believe that freezing decreases the amount of vitamins and mineral in vegetables, and 46% believe frozen vegetables contain preservatives.