The Economic and Climatic Perennial Favorite

Reducing the consumption of energy has always been an essential part of going green. But in the meantime, this term is associated with much more and includes all of the finite resources, the consumption of electricity as well as the use of human labor. By Dieter Mailänder, mailänder marketing

Going green was initially based on the idea of handling all types of fossil energy with care. But forward-thinking people expanded their views early on to include the responsible handling of not only raw materials but all types of finite resources wherever they are being used. The report about a study from the Club of Rome in 1972 delivered an important impulse for this. The book became a bestseller (since 2022 there is a new report “Earth for All”).

Going Green – Growing Complexity

Going Green was becoming ever more complex in the following period. Soon, it wasn’t only about finite resources. The changes in the atmosphere due to greenhouse gases and their climatic ramifications on the living environment of many of the earth’s inhabitants have moved seriously into the center of consciousness. This came across to the wide public in the recent 2000s. Then in 2007, The Intergovernmental Panel on Climate Change (IPCC) published its fourth assessment report. Aside from notorious ignoramuses, large parts of the world population are recognizing ever since the correlations between climatic change, melting glaciers, catastrophic droughts, hurricanes, tornadoes, and cyclones. Most recently the summer of 2022, the warmest in Europe since the beginning of climatic records, showed how strong climate-induced forest fires, drought periods, low water levels of rivers, or heavy rains challenge us Europeans.

The challenges in other parts of the world, in which more and more people live, are even bigger. According to the recently published report by the United Nations on the development of the world’s population, there are now 8 billion people. This is what makes the careful handling of all goods that are not finite so in-finitely important.

Going Green – Washing Green

Measured by other economic sectors, gastronomy and community catering tend to be among the smaller emitters of greenhouse gases. But in face of the gravity of the situation, every contribution – no matter how small – is important for keeping our planet habitable and livable with regard to clean air, vegetation-appropriate temperatures, or moderate precipitation. That’s why the amount of the emissions of an operation is a serious parameter in order to judge how seriously the people responsible take their “going green” seriously. Regardless of which type of operation someone owns or leads, the following applies: whoever makes tidy profits, but doesn’t invest any financial means in the avoidance of emissions, is less on the path of “going green” but rather on the path of “washing green”, therefore “greenwashing”.

To read the entire article, please access your complimentary e-copy of Frozen Food Europe November-December, 2022 issue here.