Koelnmesse, the organizer of one of the most important food trade events worldwide, will launch a new international platform for the food industry in Istanbul. Called Anufood Eurasia, the trade show targets the Turkish, Balkan, CIS and MENA regions and will cover the full scope of the food and beverage sector.
The event is organized in partnership with Reed Tüyap and will use the brand and format of Anuga, combined with the global experience of Reed Exhibitions and Tüyap’s knowledge of the regional market.
“Turkey is a key European growth market with a great reach into the Eurasian region as an important market for international companies from the food industry. Together with our local partner Reed Tüyap we want the ANUFOOD Eurasia – powered by Anuga to establish itself as the international platform for the Eurasia region,” said Gerald Böse, CEO of Koelnmesse.
Commenting on the partnership, Mr Bülent Ünal, CEO of Tüyap Tüm and Reed Tuyap said “This partnership brings to Istanbul an event of regional significance which will deliver true value to our customers. The combination of Koelnmesse’s extensive international knowledge of the food industry combined with Reed Tuyap’s expertise in the domestic market and international approach to delivery, is something that is unparalleled. This framework will allow us to create a holistic event for the food industry which will be international in its content and international in its presentation.”