The Success of Anuga…Explained

Last month, the 32nd edition of Anuga ended with excellent results. For five days, around 155,000 trade visitors from 187 countries ensured there was lots of activity at the stands of the 6,777 exhibitors. To offer information about the organizational efforts, as well as some viewpoints on the food industry and its trends, Mr Dietmar Eiden, vice president of Trade Fair Management Koelnmesse GmbH sat down with Dan Orehov, chief editor of Frozen Food Europe, for an exclusive interview about the event.

How do you characterize the evolution of Anuga, from its first edition up to 2013?

Anuga is a huge success story – it was initialized in 1919 to help the German food producers trading their goods and was reinstated in 1951 – in Cologne – with the same goal after World War II. Over the past 60 years Anuga became not only the world’s largest but also the most important trade fair for food & beverages and plays a major role for trendsetting and for the international food business.

What are the main challenges you were faced with this year and how did you manage to overcome them?

The main challenge at Anuga is put together an international and high level food show that attracts buyers and leading decision makers. This year we implemented new topics as the special show OliveOil Market and were very satisfied with the results. Also our decision to initiate a certification proof for organic products turned out to be a very successful measure we took at the right moment in time. Last b...

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