The Urgent Company, the consumer brands subsidiary of Perfect Day, announced the acquisition of Coolhaus, leading ice cream brand in the grocery store, and a pioneer in dessert innovation and novelties. Coolhaus joins The Urgent Company’s family of brands, including Brave Robot, Modern Kitchen and California Performance Co., in a move that expands its product portfolio, deepens its commitment to a better food system, and cements its growing leadership in the dairy aisle, according to a press release.
Since 2009, Coolhaus has disrupted frozen dairy with innovative novelties, bringing its social mission to the forefront of its delicious products. One core tenet of its work toward this mission is creating ice cream for positive change–specifically to empower entrepreneurs with diverse backgrounds — including its flavors that give back. As Coolhaus joins The Urgent Company, merging resources and structure, this social impact will expand. Coolhaus is sold in more than 6,000 stores nationwide, including Whole Foods, Thrive Market, Walmart, Sprouts, Kroger, and National Co-op Grocers.
“Bringing together our social and climate missions is deeply personal. We know the work we do now will determine if our children can continue to enjoy the food we eat and the planet we inhabit for years to come,” Paul Kollesoff, general manager and co-founder of The Urgent Company said. “We’re inspired by what Natasha, Ryan, and the Coolhaus team have accomplished so far and are thrilled to welcome them to The Urgent Company and build this next chapter together.”