Aiming to further confirm the key role Tuttofood plays as an international hub, organizers have launched several initiatives to guarantee a real network of direct relations with key stakeholders on the market, with scouting activity to increase the number of hosted buyers from countries of particular interest such as Singapore, Japan, the USA and Europe (the UK, Germany, France, Spain, The Netherlands), but also planning strategies to involve an increasing number of bloggers, influencers and trend setters. Focus on the USA, Canada and the Middle East continues with the involvement of associations and chambers of commerce. Tuttofood will be expecting visitors from 17 to 20 May, 2021.
One new feature is Tuttofruit, an area dedicated to fresh fruit and vegetables and innovation in the IV and V ranges, which value fruit and vegetable products with high service content. The 2021 edition also focuses on an organic development of the latest sectors launched – Tuttowine, Tuttodigital and Tuttohealth – as well as on consolidating more traditional sectors.
The Tuttofood hub is strengthened with the launch of Fiera Milano Platform, a new platform dedicated to the entire community of supply chains involved: exhibitors, visitors, buyers, journalists, bloggers and opinion leaders. The project includes an ecosystem of services: the solid strengthening of contents on event websites and social media profiles to best present the trends and products with images and stories from those involved, a synergy between F2F and digital meetings (first and foremost webinars), and redesigned catalogues for the presentation and sale of products. In addition, a digital map of the exhibition will allow for remote usage, as well as direct, real-time negotiations.
Tuttofood 2019 saw the participation of 3079 brands, 16% of which were international, from 43 countries. In 2019 it was attended by 82,551 professionals, 23% of whom from abroad, from a total of 143 countries. For the 2021 edition, more than 550 names had already been confirmed to date from countries including Belgium, Germany, Greece, Ireland, The Netherlands, Peru, Portugal, Romania, Spain, the United States, Switzerland and Taiwan, as well as Italy.