With a massive popularity in more than 120 countries around the world and over one billion people eating potatoes daily, the frozen fries options are on the rise, due to their convenience and increasingly diverse and attractive options, for both retail and foodservice.
According to a new report Global Frozen Potato Market (2016-2022), published by KBV Research, the global frozen potato market is expected to attain a market size of USD65.3bn by 2022, growing at a CAGR of 4.4% during the forecast period, with French fries as the dominant category worldwide in terms of product type, targeting mainly foodservice outlets and QSR chains. Estimates show that French fries will continue to dominate the market until 2022, growing at a CAGR of 3.6%
With regards to product categories, frozen potatoes do indeed seem to be on top, as EUPPA’s president Kees Meijer told us exclusively: “I think one of the most dynamic categories is the pre-packed, pre-fried frozen potatoes, which are shipped not only to Europe but also to many other places in the world. With regards to market growth outside the EU and North America, there are strong indicators that emerging markets such as Asia and Latin America are developing quite rapidly at the moment. This is because the level of income for certain groups of the population is growing and thus more consumers prefer to either purchase prepared food or have increased their out-of-home consumption. On the other hand, on the more mature markets that I have already mentioned, namely Europe and North America, the main trend is toward added-value products, with foodservice operators trying to distinguish themselves by providing more than the classic standard French fries.”