Unilever has recently announced that all its ice cream portfolio will undergo significant changes, in terms of sourcing milk and cream from cows not treated with artificial growth hormones. The changes are expected to be implemented this year.
Already, Unilever’s ice cream brand Breyers, which, according to the parent company, is the largest packaged U.S. ice cream brand, has started using only milk and cream from farmers who do not treat their cows with artificial growth hormones. The brand has undertaken several sustainability-related commitments, such as the new initiative with the Rainforest Alliance, to conserve biodiversity and preserve sustainable livelihoods.
“Breyers® has a longstanding history of offering frozen treats with high-quality ingredients that moms feel good about,” said Alessandra Bellini, vice president of brand development at Unilever North America. “These industry-leading changes are the latest in our commitment to do right by parents and the environment.”
It is expected that the entire Unilever ice cream portfolio – including Fruttare®, Good Humor®, Klondike®, Magnum® and Popsicle® Brands – will follow the Breyers® lead and transition to sourcing milk and cream from cows not treated with artificial growth hormones in 2015, making Unilever the largest ice cream manufacturer in the world to make this commitment.