This edition of The World of Private Label trade show, taking place May 19-20 in Amsterdam, will introduce a brand new program, which honors retailers and their product innovation.
Retailers across Europe are introducing more and more private label products with higher quality, greater innovation and better packaging. PLMA has created a new program, the International Salute to Excellence Awards, to honor these retailers and their products. The first International Salute to Excellence Awards will be announced at PLMA’s “World of Private Label” Trade Show seminar program next month at the RAI Centre, in Amsterdam.
All private label innovation is recognized
The 2014 International Salute to Excellence Awards will give recognition to outstanding food and nonfood private label products, that have been introduced on the shelves of supermarkets, hypermarkets, discounters, drugstores, and specialty stores in the past year.
National and international retailers submitted over 200 products, covering 30 categories, for consideration by an international panel of industry experts, including chefs, former retailers, academics, nutritionists, journalists, and packaging specialists. The panel carefully examined all the products and then graded them on several criteria, including appearance, taste, packaging & presentation and value for money.
The winning products will be announced at the PLMA seminar program on Monday, 19 May, one day before the “World of Private Label” Trade Show floor opens. Brian Sharoff, PLMA President, and Kitty Koelemeijer, Nyenrode Business Universiteit, will moderate the Salute to Excellence Awards presentation.
Trends in private labels
The seminar program will also feature “Nielsen Private Label Trends”, an overview of the latest country-by-country market share data by Paolo Politi, international sales director, The Nielsen Company. The final seminar presentation will be “E-Retailing and Shoppers of the Future”. Steve Madere, director Digital Retail, Kantar Retail, will discuss how technology and changing shopper attitudes are re-shaping retail.
According to the organizers, the 2014 “World of Private Label” Trade Show will again be the world’s largest private label trade exhibition, attracting more than 10,000 visitors, including buyers from over 100 countries.
“The growth of the trade show has far exceeded what we could have ever imagined when we started out in 1986”, says PLMA’s Brian Sharoff. “This year’s event will have nearly 4,000 exhibit stands on the trade show floor. There will be more than 2,100 exhibitors from 70 countries, including 50 national and regional pavilions. This growth reflects the tremendous international success of retailer brands.”
Additional features
In addition to exhibitors on the trade show floor, the 2014 “World of Private Label” features PLMA’s Idea Supermarket. Located in a special area off the entrance lobby of the Europa Complex, PLMA Idea Supermarket displays private label ranges of more than 60 retailers in Europe, United States, Latin America, Africa and Asia. Theme of this year’s Idea Supermarket: Trends in Private Label. Visitors can walk the “aisles” and make a world tour along the retailers and discover new developments en introductions from retailers. Finally there is PLMA’s New Product Expo, which showcases more than 350 of the latest innovations in the private label industry in various fields, from product to marketing to packaging, all supplied by PLMA exhibitors. New Product Expo is located in the same area as PLMA’s Idea Supermarket.