Froneri, the third largest ice cream manufacturer in the world, announced the launch of a new product under the Rowntree brand.
The new ice lolly features strawberry, orange and apple flavors, having just 55 calories and over 20% fruit content, with no artificial colors, flavors or preservatives.
The Rowntree brand has seen a 76% growth over the last two years, reaching a value of over GBP29m. According to Kantar Worldpanel buyers from 2019, over 3.6 million shoppers chose Rowntree.
Froneri has also announced that it will be launching the new Rowntree’s Mix’d Pack – a mixed pack of 12 full-size ice lollies that includes 3 Fruit Pastilles, 3 Tropical Push Ups, 3 Strawberry and 3 Watermelon options.
The Rowntree’s Fruit Stack is available in a pack of four, with a recommended retail price (RRP) of GBP2.20, while the Rowntree’s Mix’d Pack has an RRP of GBP3.50. Both products will be available in the UK for the summer.