Cook announced it is rolling out the UK’s first SMART frozen ready-meals vending machines, alongside a plan to work with businesses and institutions to provide healthy home-cooked meals where there is limited availability of quality prepared food.
Launched at the HRC (Hotel, Restaurant & Catering show) at the end of March, the first of its kind service will help to combat findings which report how shift workers have less nutritionally rich diets, with fewer fruit and vegetables, higher free sugars and saturated fats, due in part to poor access to healthy nutritious choices and a reliance on ‘convenience food’.
According to the company, this brings with it a major innovation for the vending machine sector which has one vending machine on average for every five UK people. By combining frozen food and vending through an innovative partnership with retail solutions provider Mother, it is now able to offer fresh food and minimise waste, in an industry which has predominantly been reliant on offering fast food options. It will help workers and residents gain access to accessible healthy home cooked meals whenever they need it, with ambitious plans for roll out across office spaces, residential schemes, hospitals, travel hubs and educational institutions – helping to fuel a better fed and better performing workforce.
“The launch of our vending machines comes at an important time for the food and beverage industry which in recent years has struggled to provide employees and residents with regular healthy meals due to an unprecedented, and unpredictable shift in working patterns due to the rise in remote/flexible working,” said Chris Portwood, Cook chief sales officer.
Find out more at: https://www.cookfood.net/