Morrisons and Amazon have entered into a new supply agreement, via which, in the coming months, hundreds of Morrisons products will be available to Amazon Prime Now and Amazon Pantry customers. Morrisons will provide a wholesale supply service to Amazon, allowing Amazon’s customers access to a wide range of Morrisons frozen food products, as well as fresh and ambient goods.
“We are focused on our six priorities to make the supermarkets strong again. In addition, we have an opportunity to build a broader business that complements our supermarkets and is consistent with our commitment to pursue capital light growth. Wholesale supply enables this by growing volumes and leveraging our manufacturing, distribution and wholesale capabilities,” according to the retail chain.
Following the agreement, online retail giant Amazon will be able to compete with some of Britain’s largest supermarket stores on a market estimated to be worth close to GBP 180 million.
David Potts, Chief Executive, said of the Amazon agreement: “This is a low risk and capital light wholesale supply arrangement that demonstrates the opportunity we have to become a broader business. We look forward to working with Amazon to develop and grow this partnership over the coming months.”
