Wendy’s Co. said its board of directors has appointed Robert D. “Bob” Wright as president and chief executive officer, effective 21 May 2026, marking a leadership change as the quick-service restaurant chain continues its turnaround efforts and focuses on operational performance and digital growth.
Wright will also join the company’s board of directors.
The appointment brings back a longtime industry executive with extensive experience in restaurant operations and brand development. Most recently, Wright served as president and chief executive officer of Potbelly Corp., where he oversaw a period of expansion, including growth in the company’s footprint and development of its digital platform.
His earlier career includes senior leadership roles at Wendy’s, where he previously served as executive vice president and chief operations officer, as well as positions at Charleys Philly Steaks, Checkers Drive-In Restaurants Inc. and Domino’s Pizza Inc.
As part of the leadership transition, Ken Cook will continue in his role as chief financial officer. Cook had been serving as interim chief executive officer during the search process.
The leadership change comes as restaurant operators across the US continue to focus on digital ordering, franchisee economics and efficiency improvements in a highly competitive fast-food market.
Find out more at: https://www.wendys.com/en-gb/