Private Label Manufacturers Association is sharpening its focus on innovation at this year’s World of Private Label trade show in Amsterdam, unveiling a redesigned concept aimed at capturing the shifting dynamics of the global store-brand market.
Formerly known as the Idea Supermarket, the newly branded “World of Ideas” introduces an updated format, location and identity intended to position it as the central hub for private-label creativity. The space brings together product innovations from exhibitors alongside retail launches from around the world, including award-winning items, offering attendees a comprehensive view of how the category is evolving.
The initiative reflects broader changes in consumer behavior and retailer strategy, as private-label products continue to gain ground across both food and non-food segments. Within the exhibition, the New Product Expo highlights nearly 300 recently introduced items, pointing to emerging trends such as the growing use of matcha across categories. Once considered a niche ingredient, matcha is now appearing in products ranging from yogurt and confectionery to beverages, snacks and even beauty and personal care lines.
Another focal point is the Retail Trends area, where developments in packaging innovation and shifting preferences among younger consumers, particularly Generation Z, are on display. The section features examples drawn from the shelves of 60 retailers worldwide, underscoring the global scope of private-label experimentation.
Located in the RAI Auditorium Lounge at RAI Amsterdam Convention Centre, the World of Ideas has been designed with improved layout and accessibility, aiming to enhance visitor flow and engagement during the event.
The broader PLMA World of Private Label, scheduled for May 19–20, provides a platform for industry players to assess current and emerging trends. In food, convenience and ready meals continue to gain traction, alongside sustained demand for organic, vegan, gluten-free and lactose-free options. In non-food categories, growth is being driven by wellness-oriented products such as lotions, gels, moisturizers and cosmetics, highlighting the sector’s increasing alignment with health and lifestyle priorities.
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