AEON, Japan’s largest retailer, is the first store in the country to sell Aquaculture Stewardship Council (ASC) certified salmon.
AEON and World Wide Fund for Nature (WWF) Japan hosted a launch event to proudly celebrate that ASC certified salmon is now available in AEON stores throughout Japan. “AEON is proud to support sustainable seafood. With this market launch of ASC certified farmed Atlantic salmon, we are excited to be able to offer our customers an even wider range of responsible choices when shopping for fish. The on-pack ASC logo guarantees that the fish comes from farms that ensure that their environmental and social impacts are minimised.”. Chris Ninnes, ASC’s CEO, speaking at the event applauded AEON’s commitment: “I am delighted that AEON is committed to sourcing and selling ASC certified responsibly farmed Atlantic salmon in their stores across Japan. Salmon is farmed globally with nearly two thirds of all the salmon consumed coming from farms. With the sector’s predicted growth, it is increasingly important that the industry manages its aquaculture practices responsibly. AEON will source its ASC certified farmed Atlantic salmon from the Lerøy Aurora Aroya Farm, which is part of the Lerøy Seafood Group.