Mintel, the world’s leading market intelligence agency, has announced five key trends set to impact the global food and drink market over the coming year.
In 2018, expect to see transparency and traceability for all, regardless of their income. From ingredient scares to political bombshells, self-care has become a priority for many and one that includes choosing food and drink that will address perceived nutritional, physical and emotional needs. Opportunities also will be plentiful for natural, tantalizing and unexpected textures from chewy beverages to cookies with popping candy inside.
Meanwhile, the rapid expansion in the variety of food and drink retail channels will fuel the opportunity for recommendations, promotions and product innovations that are personalized based on individual consumer behavior. Finally, forward-looking companies are developing solutions to replace traditional farms and factories with scientifically engineered ingredients and finished products.
Looking ahead to 2018, Mintel’s Global Food and Drink Analyst Jenny Zegler discusses the major trends predicted to play out in food and drink markets around the world, beginning with the trends that will gain wider traction in the months ahead to emerging trends that are influential, but just on the fringe in many regions.
You can find the full version of this article in the next print issue of Frozen Food Europe
