Private label combined sales in the five largest retail markets in Europe (UK, Germany, France, Italy and Spain) outperform A brand sales, according to market research company Nielsen.
The data was presented during the seminars organized at PLMA’s 2014 “World of Private Label” International Trade Show this month, by Paolo Politi, international sales director, Nielsen. According to the information compiled, the total value sales of retailer own brands in these five countries climbed 3% in 2013, compared to only a 1% increase by manufacturer brands. These sales gains are reflected on store shelves, where there was a 4% increase in the number of private label items. Overall, private label’s value share in the five countries was 36%.
Full coverage of the PLMA’s “World of Private Label” Trade Show will be included in the May-June print edition of Frozen Food Europe.