Dirafrost will include the nutritional values on all products, in order to comply with the new European legislation for food information to consumers (EU1169/2011), which enters into force on 13 December 2014. According to the law, all food packaging will need to show clear information for the consumer, e.g. an ingredient list.
“The new packaging legislation was an opportunity to restyle the packaging of our DIRA brand. As of Autumn 2014 all our products will gradually transition from the old to the new design: our bags, our fruit puree punnets and our squeeze bottles for fruit coulis and fruit puree get a whole new look. Moreover, the fruit puree punnet has been improved to be more economical and user-friendly for the chef: a more even form will allow chefs to easier remove fruit puree with a spoon or spatula and a front & back label will make the type of fruit puree easily recognizable in the refrigerator or in the freezer”, say company representatives.