Baked Earth Brand Secures Vegan Society Accreditation

Baked Earth

Butt Foods’ Baked Earth brand has gained Vegan Society accreditation for its core range of naan and flatbreads. The news comes just in time for Veganuary 2020 when the spotlight falls on plant-based and vegan-friendly food products.

The Nottingham-based specialist naan and flatbread baker, which supplies to foodservice customers across the UK, has tweaked its recipes to remove milk powder and ensure the range of naan and flatbreads is vegan-friendly.

“Our core range of naan and flatbreads still has the same great taste and performs in the same way, but now it’s suitable for vegan diners too. Our testing panels reported that the products tasted and looked the same as they did before we made the recipe tweaks, so we’re confident that our customers won’t see or taste any difference,” said Butt Foods’ managing director Dan Butt.

The rise in demand for vegan and vegetarian products has been one of the key trends in the foodservice sector in recent times, with increasing numbers opting for a plant-based diet or reducing their meat intake by choosing to be ‘flexitarian’.

The Baked Earth range produced by Butt Foods includes plain naans and garlic and coriander naans in various shapes and sizes, plus its rectangular folded flatbread and its large folded naan flatbread.

Available through frozen food distributor Central Foods, the Baked Earth bread products are served in pubs, bars, restaurants, hotels, sandwich shops, casual dining outlets, universities, and other foodservice venues.

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